DESTINATIONTOHOKU

Regions

Fukushima

Resilience and Natural Splendour

Fukushima is a prefecture of contrasts and, increasingly, of recovery. The Aizu region in the west preserves one of Japan's most complete samurai castle towns — Aizuwakamatsu — where the white-walled Tsurugajo overlooks streets lined with lacquerware shops and sake breweries producing Aizu's distinctive dry style. The Bandai Highlands to the north contain a plateau of volcanic lakes, highland marshes, and autumn colours that rival anything in Japan. And at the fringes of the city of Koriyama, the post town of Ouchi-juku survives almost entirely intact, its thatched-roof buildings lining a single street as they have for 300 years.

Complex, resilient, and quietly proud. Fukushima defies simple description — and rewards visitors who come prepared to engage with its full range.

What Defines It

Defining Characteristics

Aizuwakamatsu

One of Japan's finest samurai castle towns — Tsurugajo, sake breweries, and lacquerwork all within walking distance

Ouchi-juku

A preserved Edo-period post town where 30 thatched-roof buildings line an original mountain road

Bandai-Asahi National Park

Volcanic highlands with over 300 lakes, highland marshes, and some of Japan's deepest autumn colour

Higashiyama Onsen

A quiet river-valley onsen town 30 minutes from Aizu's castle, run by families for three or four generations

Stories

From Fukushima

Ouchi-juku: The Thatched Post Town of the Aizu Mountainsall

Itinerary· June 15, 2026

Ouchi-juku: The Thatched Post Town of the Aizu Mountains

Ouchi-juku is a single street of thatched-roof houses in the Aizu mountains of western Fukushima, preserved much as it stood when feudal lords passed through. The Edo-period post town now draws travelers for its soba, its winter snow festival, and its rare survival.

The Michinoku Coastal Trail: Hiking Japan's Pacific Edgeall

Nature· June 14, 2026

The Michinoku Coastal Trail: Hiking Japan's Pacific Edge

The Michinoku Coastal Trail runs more than 1,000 kilometers down Tohoku's Pacific edge, linking fishing villages, sea cliffs, and recovering communities into one of Japan's most quietly ambitious long-distance walks.

How to Get to Tohoku from Tokyo: The Complete Transport Guideall

Itinerary· June 11, 2026

How to Get to Tohoku from Tokyo: The Complete Transport Guide

How to get to Tohoku from Tokyo: a complete guide to the Tohoku Shinkansen, its branch lines, flights, rail passes, and which gateway to choose for each part of the region.

Aizu Lacquerware: Fukushima's Four-Century Craft Traditionall

Craft & Artisan· June 10, 2026

Aizu Lacquerware: Fukushima's Four-Century Craft Tradition

Aizu lacquerware (Aizu-nuri) is one of Japan's great lacquer traditions, made in Fukushima for over 400 years. A guide to the craft, its techniques, and where to see and buy it.

Aizu-Wakamatsu: The Samurai City of Fukushimaall

Itinerary· June 9, 2026

Aizu-Wakamatsu: The Samurai City of Fukushima

Aizu-Wakamatsu in western Fukushima is a samurai city defined by its red-roofed castle and the tragic story of the Byakkotai. A guide to the castle, the history, the craft, and how to visit.

Tohoku's Hidden Waterfalls: Beyond the Famous Falls of Japansummer

Nature· June 8, 2026

Tohoku's Hidden Waterfalls: Beyond the Famous Falls of Japan

Japan's famous waterfalls draw crowds; Tohoku's hidden waterfalls rarely do. A guide to the region's finest falls — from the Oirase cascades to the great falls of Akiu — and how to reach them.

Japan Less Crowded Than Kyoto: Where to Go Insteadall

Itinerary· June 5, 2026

Japan Less Crowded Than Kyoto: Where to Go Instead

Looking for a Japan less crowded than Kyoto? These Tohoku alternatives offer the temples, gardens, old towns, and hot springs travellers go to Kyoto for — without the crowds.

Authentic Japan Travel: Where to Find It (and Why It's in Tohoku)all

Itinerary· June 2, 2026

Authentic Japan Travel: Where to Find It (and Why It's in Tohoku)

Authentic Japan travel has become a marketing phrase. This is an honest look at what authenticity means now, why the famous routes have lost it, and where in Tohoku it survives.

Northern Japan Travel: A Guide to the Regions Beyond Tokyoall

Itinerary· June 2, 2026

Northern Japan Travel: A Guide to the Regions Beyond Tokyo

Northern Japan travel begins where the bullet trains thin out. A guide to what "north" means in Japan, how the regions differ, and why Tohoku is the part most travellers miss.

Tohoku Travel Guide: The Complete Introduction to Northern Japanall

Itinerary· June 1, 2026

Tohoku Travel Guide: The Complete Introduction to Northern Japan

A complete Tohoku travel guide to northern Japan's six prefectures: what each region offers, when to go, how to get around, and how to build a route that is worth the trip north.

Tohoku in Summer: The Season That Gets Overlooked and Shouldn'tsummer

Itinerary· May 29, 2026

Tohoku in Summer: The Season That Gets Overlooked and Shouldn't

Summer is when Tohoku's three great festivals happen, when the mountain trails open, and when the rest of Japan is too hot to travel comfortably. The case for going north in July and August.

Hiking in Tohoku: Five Trails That Belong on Every Serious Walker's Listsummer

Nature· May 28, 2026

Hiking in Tohoku: Five Trails That Belong on Every Serious Walker's List

Tohoku's mountains are among Japan's finest and least crowded. Here are five trails that reward the effort, from sacred pilgrimage routes to volcanic crater rims.

Japan's Best Onsen Experiences Away from the Crowdsall

Onsen· May 28, 2026

Japan's Best Onsen Experiences Away from the Crowds

Hakone is full. Beppu books out months ahead. The finest onsen experiences in Japan are not in the places that have been optimised for your presence — they are in Tohoku.

Fukushima Travel Guide: The Region That Earned Its Second Chapterall

Itinerary· May 27, 2026

Fukushima Travel Guide: The Region That Earned Its Second Chapter

Fukushima's story is now one of recovery, craft, food, and mountains. The parts open to visitors are exceptional, and the misconceptions keeping travelers away are, by and large, wrong.

Beyond the Big Three: Tohoku's Smaller Festivals Worth Traveling Forall

Festival· May 24, 2026

Beyond the Big Three: Tohoku's Smaller Festivals Worth Traveling For

Nebuta, Kanto, and Tanabata get all the attention. Here are Tohoku's smaller, stranger, more local festivals — the ones worth building a trip around.

The Perfect 10-Night Tohoku Itinerary from London and Sydneyall

Itinerary· May 23, 2026

The Perfect 10-Night Tohoku Itinerary from London and Sydney

From London via Helsinki or Dubai. From Sydney direct to Tokyo. Here's the 10-night Tohoku itinerary for long-haul travelers.

Tohoku by Rail: The Ultimate JR Pass Guide for First-Timersall

Itinerary· May 23, 2026

Tohoku by Rail: The Ultimate JR Pass Guide for First-Timers

Tohoku is easier to navigate by train than most visitors expect. Here's the complete guide to passes, routes, and what the rail network can and cannot do.

Tohoku's Volcanic Landscape: A Guide to Mt. Zao, Mt. Bandai, and Japan's Active Peaksall

Nature· May 22, 2026

Tohoku's Volcanic Landscape: A Guide to Mt. Zao, Mt. Bandai, and Japan's Active Peaks

Tohoku sits on some of Japan's most active geology. Here's how to explore its volcanic landscapes safely and dramatically.

The Kokeshi Doll Towns of Tohoku: Where to See (and Buy) Japan's Most Haunting Folk Artall

Craft & Artisan· May 21, 2026

The Kokeshi Doll Towns of Tohoku: Where to See (and Buy) Japan's Most Haunting Folk Art

Kokeshi dolls are Tohoku's most distinctive craft. Here's where they come from, why they look the way they do, and where to find them.

Tohoku's Craft Trail: Visiting the Artisan Workshops Still Open to Travelersall

Craft & Artisan· May 21, 2026

Tohoku's Craft Trail: Visiting the Artisan Workshops Still Open to Travelers

Tohoku's craft traditions are among Japan's oldest and most technically demanding. Here are the workshops that still accept visitors.

The Ryokan Standard: Why Tohoku's Inns Are Japan's Finestall

Onsen· May 19, 2026

The Ryokan Standard: Why Tohoku's Inns Are Japan's Finest

The best ryokan in Japan are not in Kyoto. Here is why Tohoku's traditional inns set the standard — and which ones to book.

Japan's Golden Route Is Broken. Here's What to Do Instead.all

Itinerary· May 19, 2026

Japan's Golden Route Is Broken. Here's What to Do Instead.

The Tokyo–Kyoto–Osaka itinerary still works. It just no longer rewards. Here is the alternative — and why it is better.

Tohoku vs Hokkaido: Which Region Should You Choose?all

Itinerary· May 18, 2026

Tohoku vs Hokkaido: Which Region Should You Choose?

Both are in northern Japan. Both have onsen, nature, and food cultures worth traveling for. Here is how to choose.

What to Eat in Tohoku: The 12 Dishes That Define the Regionall

Food & Sake· May 17, 2026

What to Eat in Tohoku: The 12 Dishes That Define the Region

Tohoku's food is the most distinct in Japan — shaped by altitude, cold, and isolation. These are the 12 dishes that define the region.

A Drinker's Guide to Tohoku Sake: The 8 Breweries Worth Going Out of Your Way Forall

Food & Sake· May 17, 2026

A Drinker's Guide to Tohoku Sake: The 8 Breweries Worth Going Out of Your Way For

Tohoku produces over 30% of Japan's sake. Here are the eight breweries where the bottle you drink onsite is the one worth traveling for.

Tohoku Autumn Leaves: The Complete Koyo Guideautumn

Nature· May 16, 2026

Tohoku Autumn Leaves: The Complete Koyo Guide

Japan's finest autumn foliage is not in Kyoto. It's in Tohoku. Here's where to go and when.

How Many Days Do You Need in Tohoku? (An Honest Answer by Trip Type)all

Itinerary· May 13, 2026

How Many Days Do You Need in Tohoku? (An Honest Answer by Trip Type)

The honest answer depends on what you want from Tohoku. Here's a guide by trip type: 3 nights, 5 nights, 7 nights, and 10+ nights.

How to Plan a Slow Travel Week in Tohoku: Onsen, Sake, and Silenceall

Itinerary· May 13, 2026

How to Plan a Slow Travel Week in Tohoku: Onsen, Sake, and Silence

Seven nights. No rushing. The Tohoku slow travel itinerary for people who want to actually feel a place rather than photograph it.

Why Japan's Best Experiences Are All in Tohoku Nowall

Itinerary· May 11, 2026

Why Japan's Best Experiences Are All in Tohoku Now

The classic Japan itinerary — Tokyo, Kyoto, Osaka — still works. It just no longer rewards. Here's where the best of Japan actually is now.

The Case for Visiting Tohoku Before Everyone Else Doesall

Itinerary· May 11, 2026

The Case for Visiting Tohoku Before Everyone Else Does

Everyone who has been to Tohoku says the same thing: I had no idea. Here is the argument for going before that changes.

The Perfect 10-Night Tohoku Itinerary from Hong Kongall

Itinerary· May 10, 2026

The Perfect 10-Night Tohoku Itinerary from Hong Kong

Hong Kong to Tohoku: the route, the logistics, and ten nights that will reset your idea of what Japan can be.