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From the Field

Onsen Etiquette: A First-Timer's Guide to Bathing in Tohokuall

Onsen· July 6, 2026

Onsen Etiquette: A First-Timer's Guide to Bathing in Tohoku

Onsen etiquette can feel intimidating before the first soak, but the rules are simpler and kinder than they look. A calm, step-by-step guide to bathing in Tohoku, Japan's hot spring heartland.

Higashiyama Onsen: The Hot Spring Town Behind Aizu's Samurai Cityall

Onsen· June 24, 2026

Higashiyama Onsen: The Hot Spring Town Behind Aizu's Samurai City

Just east of Aizu-Wakamatsu, Higashiyama Onsen has gathered travelers along a wooded river gorge for more than a thousand years. It remains the most cultured base for exploring Aizu's samurai history.

Tamagawa Onsen: Japan's Most Powerful Healing Watersall

Onsen· June 24, 2026

Tamagawa Onsen: Japan's Most Powerful Healing Waters

High in the volcanic mountains of Akita, Tamagawa Onsen draws not holidaymakers but the unwell, the recuperating, and the patient. This is Japan's most extreme medicinal hot spring, and it asks something of those who come.

Akiu Onsen: Sendai's Hot Spring Backyardall

Onsen· June 23, 2026

Akiu Onsen: Sendai's Hot Spring Backyard

Thirty minutes from the center of Sendai, Akiu Onsen offers a thousand years of bathing history, a great waterfall, and a gorge walk - the easiest onsen escape from any major Tohoku city.

Sukayu Onsen: Aomori's 1,000-Bather Cypress Bath and the Mountains Around Itall

Onsen· June 23, 2026

Sukayu Onsen: Aomori's 1,000-Bather Cypress Bath and the Mountains Around It

High in the Hakkoda mountains, Sukayu Onsen pairs a vast cypress bathing hall with a centuries-old healing tradition and some of the deepest snow on earth. This is what the place is, and how to reach it.

Naruko Onsen: The Hot Spring Town That Makes the Kokeshiall

Onsen· June 6, 2026

Naruko Onsen: The Hot Spring Town That Makes the Kokeshi

A guide to Naruko Onsen in Miyagi — a thousand-year-old hot-spring town with a rare range of spring types, a famous autumn gorge, and a living tradition of kokeshi doll-making.

Tohoku's Rotenburo: A Guide to the Region's Finest Outdoor Hot Springsall

Onsen· June 5, 2026

Tohoku's Rotenburo: A Guide to the Region's Finest Outdoor Hot Springs

A guide to the rotenburo of Tohoku — the open-air hot springs that the region does better than anywhere in Japan. The finest outdoor baths, how to use them, and the best season for each.

Where to Stay in Ginzan Onsen: The Ryokan Guide for First-Timersall

Onsen· May 29, 2026

Where to Stay in Ginzan Onsen: The Ryokan Guide for First-Timers

Ten ryokan. One village. Here is how to choose the right one, what to expect when you arrive, and what nobody tells you about staying at Ginzan Onsen.

Japan's Best Onsen Experiences Away from the Crowdsall

Onsen· May 28, 2026

Japan's Best Onsen Experiences Away from the Crowds

Hakone is full. Beppu books out months ahead. The finest onsen experiences in Japan are not in the places that have been optimised for your presence — they are in Tohoku.

Zao Onsen Summer: The Hot Springs Town That Transforms Without Snowsummer

Onsen· May 20, 2026

Zao Onsen Summer: The Hot Springs Town That Transforms Without Snow

Zao Onsen is famous for its winter ice monsters. In summer, it becomes a different — and quieter — version of itself.

The Ryokan Standard: Why Tohoku's Inns Are Japan's Finestall

Onsen· May 19, 2026

The Ryokan Standard: Why Tohoku's Inns Are Japan's Finest

The best ryokan in Japan are not in Kyoto. Here is why Tohoku's traditional inns set the standard — and which ones to book.

Nyuto Onsen: The Thatched-Roof Baths at the End of the Mountain Roadall

Onsen· May 12, 2026

Nyuto Onsen: The Thatched-Roof Baths at the End of the Mountain Road

Seven ryokan, seven springs, one mountain in Akita. Nyuto Onsen is Japan's finest onsen district — and one of its least internationally known.

Ginzan Onsen: The Complete Guide (All Seasons)all

Onsen· May 12, 2026

Ginzan Onsen: The Complete Guide (All Seasons)

Ginzan Onsen is Japan's most beautiful hot spring village — in every season. Here is everything you need to visit, from how to get there to where to stay.

Ginzan Onsen: Japan's Most Beautiful Winter Villagewinter

Onsen· May 5, 2026

Ginzan Onsen: Japan's Most Beautiful Winter Village

In a narrow Yamagata gorge, gas lanterns reflect off fresh snow and wooden ryokan lean over a rushing river. Ginzan Onsen exists at the precise intersection of beauty and impermanence — a place that feels like it might disappear the moment you stop looking.

5 Onsen Towns in Tohoku That Still Feel Like Secretsall

Onsen· May 5, 2026

5 Onsen Towns in Tohoku That Still Feel Like Secrets

While Hakone fills with tour buses and Beppu becomes a theme park of steam, Tohoku's onsen towns remain largely as they have always been: quiet, unhurried, local. These five are worth crossing an ocean for.